Expert Partnership Models for Renovation Services Communicated Effectively Through Video
Sweco Asiantuntijapalvelut Oy offers renovation planning and project management with two innovative partnership models, Jousto and Varma, designed to meet the diverse needs of housing companies. Instead of presenting these models through complex explanations, the goal is to provide a clear and engaging understanding for the target audience, such as housing company boards. This approach aligns with Sweco’s branding while setting the stage for further discussions about the client’s project and its specific requirements.
Modular Video Design to Simplify Sales Support
The video production was created with a modular structure. Both versions feature the same introduction explaining the general concept of the partnership model, followed by a specific presentation of either the Jousto or Varma service. This design ensures that the videos are tailored to the customer’s needs: the expert selects the appropriate model beforehand, so the video presented is a complete and coherent story without requiring separate introductions or explanations.
The aim is to use these videos long-term to support sales, either in client meetings or as preemptive material for customers to review. The clear and targeted messaging streamlines the process, ensuring potential clients quickly grasp the benefits and engage in detailed project discussions.
