Video Production
Video Production Services
Video as a tool for your company's
content marketing.
The importance of video as a tool in content marketing has grown in recent years, becoming the most essential content format in digital marketing.
Productions
Brand Video
Brand Identity Videos
Bring Your Company’s or Organization’s Story, Values, and Vision to Life Through Video
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Corporate Video
Employee Stories and Recruitment Campaigns
Make an Impact by Showcasing Workplace Culture and Employee Stories
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Product Video
Presentations, Launches, and Technical Explanations
Showcase the Unique Features of Your Products or Services
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Animation Video
Animations and presentations
Communicate Complex Ideas and Concepts in an Easily Understandable Way
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Tutorial Video
Tutorials, How-To Guides & Online Courses
Train Customers, Employees, and
Stakeholders Effectively
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Event Video
Event Highlights and Impact Stories
Post-Event Marketing and Highlighting Impact
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We keep your content up to date.
Ongoing video publication is a complete vision
Producing a single polished brand video is not enough to build trust, and successful video marketing requires consistent, fresh, and engaging content. However, many marketing and communication professionals lack the time or expertise to produce recurring, high-quality videos.
OneMinStory’s Ongoing Video Production is a turnkey service that enables you to continuously and consistently offer new, strategically aligned, high-quality, and engaging video content on your channel, supporting sales, marketing, or even recruitment efforts, all while optimally utilizing the channel’s search tools.
Why choose video marketing?
Consistently engaging content
The importance of video as a tool in content marketing has grown in recent years. Video has become the most essential content format in digital marketing, and YouTube is the fastest-growing social media channel among 35-55-year-olds in Finland.
A well-designed video is a tool that can generate interest in your products or services, increase your brand awareness, or attract more relevant job candidates. Buyers and job seekers are more likely to explore your company, its products, and services through video long before reaching out to sales. People spend up to ten times more time engaging with video content compared to text-based websites.
Build trust between you and your target audience.
Whether your goal is to increase sales, build brand awareness, attract higher-quality job applicants, or reduce customer service costs, video is an excellent tool for achieving these objectives. A well-executed video builds trust by addressing your target audience’s problems and answering their questions at each stage of the buying journey.
However, it’s important not to assume that a single video can answer all the questions your target audience may have. The goal of continuous video production is to create a growing video catalog that guides your customers toward a purchase decision, one question at a time. Video becomes like an expert or salesperson working 24/7, always available to serve your customers around the clock!
Break it down into multiple content pieces.
A critical part of successful video marketing is the purposeful and engaging sharing of the produced content across online and social media platforms. This includes not only the original video but also its publishing elements such as the thumbnail, title, description, and tags, as well as the sharing of derived content pieces (blogs, posts, images, short clips). If no one clicks on the video, creating it becomes wasted effort.
A well-designed video can be packaged in a distinctive and platform-specific way, turning it into effective content for various publications. This maximizes your video’s visibility and the value gained from each production. It’s important not to think about distribution only after the video is produced. This should be planned during the content strategy phase, as it allows for considering how each piece of content will be integrated into the original video’s script.
Measure, develop, optimize
Better video content through data
Whether it’s for websites, YouTube, or other social media platforms, systematic content production is meaningless unless you measure the effectiveness of the content and make adjustments based on data. A critical part of continuous video production is analyzing previously published videos and using the insights gained to guide the planning and production of new videos. Learning is a great thing!
When analyzing a video, we examine factors such as how effectively it encourages your target audience to click, how long it holds the viewer’s attention, and how well the video aligns with your company’s strategic objectives.
Leave the planning & execution to us
Here’s how the service works
Ongoing video production is a turnkey service where OneMinStory plans, produces, edits, and publishes the videos for you. After publication, we analyze the video’s performance and use the data to plan the next pieces of content.
Planning
1. Mapping the customer journey
2. Building the content program
3. Scriptwriting for the video
Implementing & Publishing
4. Filming the video
5. Editing the video
6. Producing various content pieces
7. Content approval
8. Publication
Measuring & Optimization
9. Analyzing the content
10. Producing new videos based on data
1. Mapping the customer journey
2. Building the content program
3. Scriptwriting for the video
4. Filming the video
5. Editing the video
6. Producing various content pieces
7. Content approval
8. Publication
9. Analyzing the content
10. Producing new videos based on data
Our video production professionals ensure a high-quality outcome without requiring you, as the client, to spend time managing the process or brainstorming content.
While Continuous Production operates on a turnkey basis, we recommend using your company’s own experts as video presenters, because the goal of the video is to build trust between you and your stakeholders!
