Why Upload Videos to IGTV?
Have you ever come across a video on Instagram that stops abruptly and prompts you to click to continue watching? That’s IGTV in action.
IGTV was Instagram’s response to platforms like YouTube and Vimeo, allowing for long-form video content. While it hasn’t gained the same popularity as those platforms, IGTV remains a valuable tool for creators and brands in the Instagram ecosystem. Here’s why it might be a smart choice for you:
Benefits of IGTV:
- Extended Video Length: Instagram feed videos are capped at 1 minute, but IGTV allows for videos between 1 and 60 minutes. However, note that IGTV doesn’t support videos shorter than 1 minute.
- Integrated Viewing Experience: IGTV posts appear on your Instagram feed. Users can watch the first minute in the feed and click to continue the video on IGTV. It also creates a dedicated IGTV tab on your Instagram profile for easy access.
- High-Quality Viewing: IGTV videos uploaded via desktop maintain better resolution compared to those uploaded through the mobile app. This ensures a professional-looking result.
- Seamless Sharing Across Platforms: IGTV works well for sharing engaging and longer content without forcing followers to leave Instagram.
- Increased Visibility: Instagram’s algorithms favor video content, particularly long-form videos. Regular uploads can boost visibility and engagement on your account.
How to Get Started with IGTV:
- Set Up IGTV: Download the IGTV app from the App Store or Google Play and log in with your Instagram credentials.
- Upload Your First Video: While IGTV is mobile-friendly, uploading through a desktop browser is more efficient and ensures higher quality.
A Few Tips for IGTV Success:
- Tailor content to your audience: Educational videos, tutorials, or behind-the-scenes footage often perform well.
- Leverage the horizontal view option: IGTV supports full-screen viewing when users rotate their phones.
- Reuse your video content: Material from IGTV can be repurposed for other platforms or even broken into smaller clips for Stories and Reels.
For a step-by-step guide with visuals on setting up and uploading to IGTV, let me know, and I’ll assist further!
Now you’re looking at Instagram’s browser view. At a quick glance, you’ll notice a new IGTV tab has appeared on your profile. Click on the tab, and let’s move forward!
On the next screen, you’ll find an Upload button, which allows you to add your first IGTV video!
After clicking the Upload button, you’ll be taken to the video upload page. Here, you can drag and drop your video file from your folder or search for it. You’ll also need to add a video title and description. Don’t be confused if the video appears “vertical” at this stage; once the upload is complete, the video will display in full-screen horizontal mode.
Once you’ve uploaded the file and entered the necessary details for the video, there are a few more steps to complete!
Choosing a cover image is crucial, as it helps capture your audience’s attention in the sea of IGTV videos. A vertical format works best, with the key elements centered.
Don’t forget to check the “Post a Preview” box. This ensures that your video will appear in your regular Instagram profile and feed as well. Additionally, you can share the video to your connected Facebook page with one click, as long as your Instagram and Facebook accounts are linked.
Finally, just hit the bright blue Post button, and voilà – you’ve just published your first IGTV video!
