The collaboration between the museum and the robotics company was captured on video.
Robotics and glass were combined at the Designmuseo.
Universal Robots and the Helsinki Designmuseo commissioned a video production from Promoted Oy, with Jari Peltola serving as the producer and reporter. Robots played a key role in a groundbreaking exhibition as part of the Iittala glassware display. This created an intriguing contrast between the delicate glass objects and the robots handling them, generating a unique tension in the exhibition’s presentation.
The video was distributed internationally by Universal Robots in 11 countries to their clients and staff.
Jari, with his extensive background in media production, shares insights about the production of this case video, as well as his thoughts on the importance of creating the right mood in video production overall.
